Web Survey Bibliography
How big is Big Data to the marketing research industry? We haven’t seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are worrying way too much about what it is, what it means, how to work with it, and who’s going to do it. In this paper, we’ll explain why Big Data is not such a big deal, why you shouldn’t worry so much, and why you’ll be just fine in the future.
ESOMAR Homepage (abstract)
Web survey bibliography - ESOMAR Congress 2013 (5)
- Measuring Up: Impact of mobile and segmentation on respondent behaviour; 2013; Luck, K.
- Best of Both Worlds? Can we make convenience samples representative?; 2013; Doe, P.
- Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices; 2013; Pettit, F. A., Courtright, M.
- Why Big Data is a Small Idea…and Why You Shouldn’t Worry So Much; 2013; Needel, S.
- The Technology Behind Mobile Research: Browsers vs. Apps ; 2013; Macer, T.